As the Director of New Media at Wood Fire Cookery Group, I have played a key role in launching the Workhorse Pits brand into retail stores. This involved creating media content, developing a web portal for retailers, and managing the order fulfillment process. I also developed and implemented marketing strategies to increase brand visibility and drive retailer engagement, helping to establish Workhorse Pits as a leader in high-quality barbecue smokers for enthusiasts.
In addition to my marketing and media responsibilities, I have managed the production schedule, integrating retail orders and automating build documents and customer data for greater efficiency. I also oversaw the coordination of the shipping department, scheduling drivers and ensuring timely delivery of products to both customers and retailers.
As Vice President of Operations at 1-800-Textiles, I was responsible for overseeing all franchise operations. I created and implemented an engaging online training program incorporating video content to improve franchisee onboarding and education. I developed franchise sales strategies and closely monitored performance, ensuring optimal business growth and maintaining strong relationships with both internal teams and external stakeholders.
In addition to operations management, I played a significant role in franchise development by driving sales and fostering a culture of collaboration, both within the company and across its network of franchisees.
As Digital Marketing Manager at 1-800-Packouts, I was responsible for designing marketing materials such as brochures, websites, and national training videos to enhance brand visibility and communication. I utilized design tools and video editing software to produce polished, professional content that supported both internal and franchisee training efforts.
In addition to marketing and design, I coordinated with international manufacturers from the USA and China to source products for advertising and promotional materials, contributing to the company’s operational and marketing success.
As a social media content creator for What Up Ian, I built a substantial online presence by consistently delivering engaging and high-quality video content across multiple platforms. I was under contract with Locals.com and Rumble.com to produce content specifically for the gaming category, which included managing the gaming.locals.com account. Through these partnerships, I collaborated with brands and other creators to expand audience reach and engagement.
I showcased proficiency in content creation, video production, and social media strategy, ensuring that all visual and written content maintained high standards for audience engagement and platform growth.
In my role as Digital Manager at Encore Atlanta, I managed all digital and IT assets, overseeing the design of web and print materials, email marketing, and digital advertising campaigns. I led the development of an augmented reality app and produced promotional videos to support marketing efforts.
I also managed the inventory for OFFencore.com and developed a customized Shopify site, combining creativity with technical expertise to improve the company’s digital presence and e-commerce operations.
ianmcarson@gmail.com
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